About Us

Founded in early 2022, The Soaked Folk was established in Hobart, Tasmania after travelling around Australia in our caravan. Frustrated by the lack of options for a functional and fashionable all-in-one wet and dry bag to take to the showers, and finding I wasn’t alone with many others struggling with the same problem, The Soaked Tote was born!

After several failed attempts, countless prototypes and overcoming some design challenges, I can proudly say we have nailed it! With multiple waterproof pockets to keep your wet and dry items separate and an innovative
all-in-one design The Soaked Tote is perfect for travel, sport, the gym, pool or wherever you get wet on the move!

Our number one non-negotiable when designing our products was quality and durability. We firmly believe in using top quality materials and craftmanship to create products that last. That’s why we designed The Soaked Tote to be the only wet and dry bag you will ever need and sourced the highest quality towels we could find.

As a family run business we are passionate about ensuring our future generations have a better tomorrow. We are committed to actively making sustainable choices where we can throughout the business. From selecting 100% recycled materials for all our products, to choosing compostable mailers and our membership with Carbonhalo, we are always looking for ways we can do better.

A little bit about me...

My passion is travel and my happy place is the ocean – on it, in it, beside it! In my mid twenties my now husband and I moved to London and spent several years travelling the world which was life changing. With a couple of interstate moves (and back) in between, in 2021 we took off in our caravan with our two daughters for our dream trip around Australia. We travelled for 5 months and it was amazing! I was in my element, free to explore and spend as much time as I could in the ocean, a waterhole, lake, hot springs or pool!

However, whilst travelling I really struggled to find a bag that I could take to the communal showers at caravan parks and camping grounds. I ended up using a drawstring bag I’d purchased from a gift shop, my bulky toiletry bag, a plastic bag for my wet gear AND I still had to carry my towel! I really struggled to keep everything organised, easy to access and off the wet dirty floors. My drawstring bag didn’t last long, it ripped from the pressure of the contents and I could never find anything in it anyway! If only there was a solution I thought… a standard beach bag won’t cut it, I wanted something I could hang and access everything all at once, while separating my wet and dry items so I didn’t have to wash everything that I had taken with me.

In 2022, I threw in my career as a tax accountant, to live a life truer to myself, follow my passions and create a product that would solve a real pain point for me and many others.

We hope you enjoy using our products as much as we do!

My favourite quote

"The cure for anything is salt water - sweat, tears or the sea"

Isak Dinesen